D2C rebranding to enhance brand presence and increase conversions
My Role
Graphic, Web Design & Creative Lead
Deliverables
Brand Identity Design, Website Design
Project Type
Brand + Website
Introduction
The Vision
I conducted some analysis on the old logo and brief the client with my insights. The symbol in isolation, was unclear at first glance and also cluttered the logo as a whole. As the name was in title case, the silhouette felt a bit awkward and lacked harmony. Some things that worked in the logo though were contrast the words created on the dark background worked really well. Also, the logo when separated from the symbol, felt cleaner and more sophisticated.
My team member and I moved on to first analysing some competitors in the market. What we noticed that most successful and memorable brands in the space were bold, clear and quite simple.
Choosing the text style
Choosing colours
Shapes
Outcomes achieved
6m
Successfully launched the brand in 6 months
50%
Increase in website traction and lead gen
20%
Increase in LinkedIn followers post rebranding